Two Associations Join Forces to Foster Positive Change
Last week I attended “Digital Now“, an association-specific conference put on for much of the…
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Association “Genius”
If you use iTunes and have developed a music library (hopefully by paying for content!),…
Open-source associations
The Social Impact practice at Weber Shandwick recently released the results of a study of…
Communicating association value
In its most recent membership e-newsletter, the American Society of Association Executives (ASAE) featured an…
My association wish list
Putting aside the long form for a moment, here are five questions I’d love content-conscious…
RIP association conferences?
Over the last three months, I have started to wonder if the top-down conference model…
How Consistent Should Your Content Marketing Be?
Since 2009, the Magellan Media site has added almost 1,100 posts about publishing, content marketing, startups…
Best Practice: 3 Ways That Metadata Matters To Content Marketers
As content marketers take on work that emulates what publishers have done in the past,…
Expanding Our Efforts: A New Platform To Prompt Publishing Conversations
Welcome to our update of the Magellan Media website! We’re making a number of changes…
About Brian O’Leary
Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing…