Brian O’Leary draws on more than 30 years of experience to offer clients keen insights drawn from meticulous research on publishing trends and challenges. As founding principal of Magellan Media Consulting, Brian provides innovative solutions that ensure your business can capitalize on your content investments. Contact Brian to find out how to leverage your content to improve your financial results.
Are you looking to reach and engage customers, grow sales and increase efficiency across your organization? Content puts that power in your hands. With our extensive industry knowledge Magellan Media Consulting works with you to:
- Integrate content into your organization’s overall marketing strategy.
- Grow your content presence across multiple social media platforms.
- Streamline content creation, management, and distribution across multiple platforms.
- Use content as a vehicle to establish meaningful relationships with your firm’s current and potential customers.
- Manage data analytics to refine content marketing initiatives effectively and efficiently.
Magellan Media Partners can help you keep up with the evolution of content marketing, ensuring you have the skills and experience necessary to reach your objectives and achieve lasting, positive change in your organization.
Startup Owners & Entrepreneurs
In the last several years, a range of startups and independent firms searching for innovative strategies to use content to help grow their business entered the media business for the first time. If your business is looking to grow by partnering with or serving members of the publishing industry, Magellan Media Consulting’s deep understanding of content and publishing can guide your organization. We help business owners and entrepreneurs to:
- Determine focus areas (business planning and execution).
- Plan operations.
- Develop marketing content.
- Acquire customers and generate cash flow.
- Leverage limited resources to get off the ground.
- Receive funding to grow the business.
- Understand the market and adjust to new trends.
Magellan Media works with its startup clients to help them establish internal processes, showcase and monetize their products and ultimately get off the ground. We offer companies a credible source of external advice and access to a network of potential clients, partners and funders that have or are interested in having a stake in the publishing space. We understand the fiscal constraints and risks many start-ups face and we work with our clients in a variety of ways that recognize these challenges.
Venture Capitalists & Private Equity Firms
Technological innovation and shifts in consumer behavior are challenging traditional publishing models and forcing the market to adapt. As a result, there is no shortage of companies looking to pivot or disrupt those models while serving new markets or upending existing ones. For venture capitalists and private equity funders, it can be overwhelming to wade through thousands of ideas and make strategic decisions. Magellan Media Consulting helps funders to:
- Understand market data and invest ahead of the curve.
- Improve the alignment and quality of the companies under consideration.
- Streamline workflows to increase efficiency and responsiveness, particularly as a portfolio company looks to scale.
- Generate leads and increase conversion.
- Boost revenue for an eventual exit.
- Provide due diligence to confirm a target company’s strengths and uncover hidden weaknesses.
Venture capital and private equity firms know that the unusual matters here: they seek original, well-founded advice to help them understand trends and diagnose problems. Magellan Media Consulting provides clarity for funders as they make publishing investments.
The supply of content now outpaces demand. To remain relevant, magazine, book and association publishers must distribute high-quality content cost-effectively and strategically across multiple platforms, acquiring and nurturing targeted audiences. The core of what you do—disseminating information to the world—remains the same. Refining how you do it makes the difference. We can help:
- Improve content workflows and increase your agility across multiple platforms.
- Leverage content to increase the reader, customer or membership base.
- Monetize content across multiple platforms, typically by improving the flow of potential customers and improving your ability to convert them to buyers.
- Increase revenue, including non-dues revenue for association publishers.
- Manage costs, particularly for publishers looking to reallocate resources to new initiatives.
Magellan Media Consulting improves how you create, manage, and distribute content, your most valuable asset. We offer more than three decades of experience working with digital content, at a time when digital content is the starting point for all other versions. And with Magellan, there’s no learning curve: from the start of an assignment, we are ready to work with you to meet your immediate and longer-term requirements.