Magellan Media provides research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results.
Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.
Our About page provides a summary of the firm and this web site. The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).
The more things change
LinkedIn adds to its news offerings
Media CEOs remain the best-paid bunch
“The liquidity of ideas”
"Every great Internet thing is a marketplace"
The hardest part
Not waiting for the inflection point
LinkedIn is looking more like a publisher
Placing data in context
The right thing to do
Between "what is" and "what if"
Rakuten works to rethink online retail
Brother, can you spare a business model?
Aereo, choice and lessons for publishers
Where we came from, and where we'll go
Associations are naturally community publishers
A wellness post
"Managing the stress in our lives"
Then and now
'Publishing' and 'content marketing' have blended
Signal or noise?
What a merger of two industry associations might mean
User engagement can’t be forced
“A magnificent profession”
Clay Christensen and the greater good
Looking back as the blog turns four