Welcome to the web site and blog for Magellan Media.
Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.
We also offer research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results. Our About page provides a summary of the firm and this web site, whose design supports a quick review.
The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).
Written by Brian O’Leary, our blog (to the right) maintains separate sections for magazine, book and association publishing. Themes cross over and you may find posts of value in each of the areas.
Shame on us
An internship rant
(5)
Blind spots
Tweaking Newsweek won't save it
Learning to fly
No subscription apps before their time
(3)
Beyond belief
The half-life of a digital strategy
Pirates’ wages
Did stealing a hot story help sell magazines?
Boom, like that
Content workflows could use some controlled destruction
(2)
Know your rights
Not just moving old wine to new bottles
Challenges and opportunities
An interview about reshaping publishing
Moral panics
Patry, copyright and piracy
(5)
From mass to boutique
Print may decline, but it won't go away
(3)
What’s the fuss?
A quarter of a million dollars, the easy way
(4)
Dead Elvis
I should get up
(4)
Useless desires
Waiting a long time for an answer
(4)
Peter Meirs on e-reading
The New York education program continues
What social media means
The credits are starting to roll
(1)
Platform-agnostic arrives
The ante: investing in digital tools and training editorial staff
From outbound to surround
... and from segmented audiences to individuals
What works for us
Lessons learned from a year in the blogosphere
(2)