Magellan Media provides research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results.
Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.
Our About page provides a summary of the firm and this web site. The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).
"Content strategist" is a new and different role
Experiments to watch
38 ventures in journalism, and counting
Do what's right, or the FTC can tell you what to do
Stop thinking about how big Google is
Figuring out how to grow, not how to "not die"
Making eBooks worth it
Emerging models expand how we can pay for content
Sustaining an architecture of collaboration in publishing
Ear to the ground
Do startups really need publishers?
Global, niche, custom
Finding ways that subscription models for books can work
Apple to Apple
Reinventing a company by creating a category
The bar is always being raised
A different game
Is crowd-funding a poor investment?
Rule the web
A resource to improve content strategy and governance