Magellan Media Partners

In an earlier talk, “An architecture of collaboration”, I argued that the market for reading may be expanding significantly, but the gains are seen almost entirely outside the prevailing book industry supply chain. “Architecture” encouraged publishers to engage with communities – and companies – to offer new sources and uses of what was once just book content.

You don’t have to walk very far to bump into someone offering an assessment of “the future of the book”. Many of these assessments feel like an extension of the current situation, though a touch more “digital”. Relatively few get at “what reading could be.”