EBooks May Be The Most Effective Content Marketing Tactic
Each year, the Content Marketing Institute (CMI) publishes the results of a benchmark study of…
Each year, the Content Marketing Institute (CMI) publishes the results of a benchmark study of…
For the last several weeks, I have been building on a summary of Baldur Bjarnason's…
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In an earlier talk, “An architecture of collaboration”, I argued that the market for reading may…
A database of publishing startups shows that the average launch is valued at $3.6 million….
Subscription models are an opportunity to grow overall demand for content. In practice, these new models can provide an attractive gateway to testing different prices and offers. But before publishers can make digital content subscriptions ‘worth it’, they’ll need to see that the digital rights management (DRM) typically applied to “sold” books represents an unwelcome competitor. Growing Demand By selling components or charging
Publishing startups can die on the vine looking for enough funding to prove out a…
Why do digital media startups attract investor capital at a time when traditional publishers are…
Last week, I briefed a visiting delegation of Chinese publishers on recent U.S. trends in…