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magazines

"best sellers" section of a bookstore

Facing A Dominant Platform? Change The Rules, Not Just The Terms

Brian O'Leary - August 11 - Venture Capital/Private Equity

In 2011 and 2012, Hugh McGuire and I co-edited and contributed chapters to Book: A…

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Laptop leaning against pile of books

More Competition And More Demand: Are Publishing Investments A Good Bet?

Brian O'Leary - May 21 - Startups/Entrepreneurs

A few months ago, Marc Andreesson wrote that he expects demand for news content will…

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reader commentary

Ignoring Reader Commentary Doesn’t Stop Toxic Dialogue

Brian O'Leary - May 19 - Content Marketing

Business schools have long taught the “4 Ps” of marketing: price, product, promotion and place….

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Two face masks with different facial expressions.

Traditional Journalism VS New Web Writing

Brian O'Leary - April 4 - Venture Capital/Private Equity

On Medium’s “Thoughts in journalism” channel, Hamish McKenzie contributed “Two sides to every story“, an…

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Person scrolling through a computer (finger on the mousepad).

Without Net Neutrality, Publishers Face A Nightmare Scenario

Brian O'Leary - January 21 - Venture Capital/Private Equity

In an earlier post I lamented publishing’s near-total silence after a court ruling overturned the U.S….

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Judge writing on a piece of paper.

We Need A Level Playing Field: Publishing VS Amazon, Google And Apple

Brian O'Leary - January 15 - Publishing Innovation

If you ask most book publishers what keeps them up at night, “Amazon” is sure…

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Speaker in front of an audience

Predictions VS Scenarios: The Future Of The Web

Brian O'Leary - January 3 - Publishing Innovation

Last month, Benjamin H. Bratton, an associate professor at the University of California’s San Diego…

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Pile of magazines

Is It Time To Rename “Long-Form Journalism?”

Brian O'Leary - January 2 - Startups/Entrepreneurs

Last month on TheAtlantic.com, editor-in-chief James Bennet posted “Against ‘Long-Form Journalism’“. The online essay is…

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Graphs displayed on a tablet

By The Numbers: Magellan’s Year 2013 In Review

Brian O'Leary - January 1 - Venture Capital/Private Equity

Happy New Year! Being kind of data-driven, I thought we could start the year with…

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People piecing together puzzle pieces

Content Marketing Puts Editorial Control In The Hands Of Consumers

Brian O'Leary - December 5 - Content Marketing

Content marketing gives brands an opportunity to serve the media functions once owned by publishers….

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Content Strategy for You

CONTENT
STRATEGY for
YOU

Magellan Media helps you break away from the pack by making your content operations work harder for you

  • Streamline content creation, management and distribution across multiple platforms.
  • Leverage limited resources to get off the ground.
  • Invest ahead of the curve.
  • Manage costs, particularly for publishers looking to reallocate resources to new initiatives.

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