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strategy

Book pages rolled up.

What the Perseus-Hachette–Ingram Deal Might Mean For Authors

Brian O'Leary - June 25 - Startups/Entrepreneurs

In 2014, media journalist Porter Anderson contacted me about Hachette’s proposed purchase of Perseus and a planned sale…

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Man leading a learning session

Forget Content Marketing. Adopt Content Strategy.

Brian O'Leary - April 9 - Content Marketing

Monica Bussolati, content design director at Bussolati & Associates, a publication design studio, has been…

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People piecing together puzzle pieces

Content Marketing Puts Editorial Control In The Hands Of Consumers

Brian O'Leary - December 5 - Content Marketing

Content marketing gives brands an opportunity to serve the media functions once owned by publishers….

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Publishing through the “good-enough revolution”

Brian O'Leary - May 31 - Publishing Innovation

In the last few weeks I’ve written a handful of posts about the apps vs….

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Legacy publishers can still be innovative

Brian O'Leary - May 27 - Publishing Innovation

GigaOM and paidContent hosted a The new publishers“. Moderated by Larry Kramer, president and publisher…

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The Risk of Sticking with What You Know

Brian O'Leary - May 5 - Publishing Innovation

Last month Little Pickle Press, a start-up children’s book publisher based in California, asked me…

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Fighting Scale with Something Other than Scale

Brian O'Leary - April 23 - Publishing Innovation

Yesterday, I linked to Eric Hellman’s post about “Publishing’s Amazon-powered future“. In it, Hellman outlined…

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Maybe the Era of Collaboration Ended in 1995

Brian O'Leary - April 22 - Publishing Innovation

Eric Hellman published “Publishing’s Amazon-powered future“, a perceptive post about the things he feels most…

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Good News in a Tough Time?

Brian O'Leary - April 20 - Publishing Innovation

“Mobile content, ad sales will hit $67 billion in 2012“, a post written by Robert…

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Two-Track Strategies on Lawyers and Libraries

Brian O'Leary - April 1 - Publishing Innovation

In the late 1970s and early 1980s, the North Atlantic Treated Organization (NATO) pursued a…

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Content Strategy for You

CONTENT
STRATEGY for
YOU

Magellan Media helps you break away from the pack by making your content operations work harder for you

  • Streamline content creation, management and distribution across multiple platforms.
  • Leverage limited resources to get off the ground.
  • Invest ahead of the curve.
  • Manage costs, particularly for publishers looking to reallocate resources to new initiatives.

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