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Person laying on a hammock, reading an eBook.

Can Subscription Models Grow Market Size? The Debate Is On.

Brian O'Leary - May 28 - Publishing Innovation

Earlier today, I moderated a panel (“Demystifying subscription models”) that was offered as part of…

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Looking at a stage through a smartphone camera.

Don’t Jump To Conclusions! Do We Truly Understand Content Piracy?

Brian O'Leary - April 7 - Startups/Entrepreneurs

Last month Teleread’s Juli Monroe linked to a Baekdal post, “The real problem with piracy“,…

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Three different doors that are different sizes.

So Many Perspectives On “The Future Of The Book.” What Do You Think?

Brian O'Leary - February 21 - Startups/Entrepreneurs

You don’t have to walk very far to bump into someone offering an assessment of…

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Person scrolling through a computer (finger on the mousepad).

Without Net Neutrality, Publishers Face A Nightmare Scenario

Brian O'Leary - January 21 - Venture Capital/Private Equity

In an earlier post I lamented publishing’s near-total silence after a court ruling overturned the U.S….

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People piecing together puzzle pieces

Content Marketing Puts Editorial Control In The Hands Of Consumers

Brian O'Leary - December 5 - Content Marketing

Content marketing gives brands an opportunity to serve the media functions once owned by publishers….

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Legacy publishers can still be innovative

Brian O'Leary - May 27 - Publishing Innovation

GigaOM and paidContent hosted a The new publishers“. Moderated by Larry Kramer, president and publisher…

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For Publishers, Cost Cutting Can’t Replace Innovation

Brian O'Leary - May 19 - Publishing Innovation

It hasn’t been the best week for the folks who manage JPMorgan Chase. And when…

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If You Want People to Read More …

Brian O'Leary - May 17 - Publishing Innovation

In a post I wrote yesterday, I spent some time dissecting the idea that “people…

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Be Careful What You Wish For

Brian O'Leary - May 11 - Publishing Innovation

I’ve written from time to time about The Atlantic, which has done a number of…

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If Only We Could Limit All of Our Editions

Brian O'Leary - April 3 - Publishing Innovation

On March 13, 2012, Encyclopaedia Britannica announced that it would no longer print its 32-volume encyclopedia,…

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Content Strategy for You

CONTENT
STRATEGY for
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Magellan Media helps you break away from the pack by making your content operations work harder for you

  • Streamline content creation, management and distribution across multiple platforms.
  • Leverage limited resources to get off the ground.
  • Invest ahead of the curve.
  • Manage costs, particularly for publishers looking to reallocate resources to new initiatives.

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