For more than a decade, the Book Industry Study Group (BISG) has hosted an annual…
Author: Brian O'Leary
Want To Be An Effective Content Marketer? Deliver More Than A Spoonful Of Sugar
Marketers and advertising agencies are making content marketing strategy a core component of the marketing mix. In…
Perspectives On The Road Ahead For Publishers (And Publishing)
[The 2015 Publishers Forum featured four conference themes – strategy and goals, the role of information…
Content Marketing For Book Publishers
In an earlier talk, “An architecture of collaboration”, I argued that the market for reading may…
EBooks May Be The Most Effective Content Marketing Tactic
Each year, the Content Marketing Institute (CMI) publishes the results of a benchmark study of…
Using Content Marketing To Fill Your Sales Funnel
Each year, the Content Marketing Institute (CMI) publishes the results of a benchmark study of…
Looking For A More Effective Content Strategy? Try Writing It Down.
Each year, the Content Marketing Institute (CMI) publishes the results of a benchmark study of…
Forget Your Business Model. Meet Readers’ Needs.
A post by Scott Aughtmon, “5 Content Domination Lessons From A Furniture Maker Turned Publisher”,…
Want To Make Your Content Marketing More Effective? Try Journey Maps
Content marketing is increasingly seen as an effective way to turn prospects into customers. Effective…
Want To Build A Content-Based Community? Start With Listening And Service
As social-media platforms mature, publishers and content marketers are finding it harder to reach audiences…