In publishing content across social-media platforms, marketers can offer “owned content”, “curated content” and “promotional content.”…
Author: Brian O'Leary
How Consistent Should Your Content Marketing Be?
Since 2009, the Magellan Media site has added almost 1,100 posts about publishing, content marketing, startups…
Best Practice: 3 Ways That Metadata Matters To Content Marketers
As content marketers take on work that emulates what publishers have done in the past,…
How A Database Of Publishing Startups Signals The New Competition
A database of publishing startups shows that the average launch is valued at $3.6 million….
Four Ways To Measure The Effectiveness of Content Curation
Across social-media platforms, marketers can use owned, curated or promotional content to reach audiences. “What’s…
Five Reasons Marketers Should Use Curated Content
Across social-media platforms, marketers can use owned, curated or promotional content to reach audiences. The…
Are Content Strategists The Most Important People You’ll Hire?
Content marketing is getting harder. To realize the benefits of good content, marketers have had to…
Is Social Media Crippling Content?
There’s a school of thought – not mine – that social media is crippling content. Critics…
Good Content! What It Means For Your Company
Content marketers are learning to become storytellers. The practice helps them connect what matters about their products and services to both existing and new markets. In telling stories, the new marketers look a lot like publishers, offering an opportunity for people working in both industries. Becoming storytellers Storytelling itself is in our nature. We could reach back to cave drawings to see
You’ll Never Believe Where He Started: A Top Publisher Talks About His First Job
Mike Dukmejian is Group Publisher at Bloomberg Media and Publisher of Bloomberg Markets, an award-winning publication serving…