Understanding what readers want depends on measuring the right things. The best measures to use…
Author: Brian O'Leary
2 Ways Data Analytics Can Guide Your Content Strategy
Data analytics are a feedback mechanism for content providers. Used properly, data can tell you…
Co-Creating with the Market Can Lead to Sustained Customer Engagement: Interview with “The Gathering”
Even if “content marketing is the only marketing we have left”, we still have opportunities…
How To Make Digital Content Subscriptions ‘Worth It’
Subscription models are an opportunity to grow overall demand for content. In practice, these new models can provide an attractive gateway to testing different prices and offers. But before publishers can make digital content subscriptions ‘worth it’, they’ll need to see that the digital rights management (DRM) typically applied to “sold” books represents an unwelcome competitor. Growing Demand By selling components or charging
Improve Your Content Workflow: Ask These Questions
I define workflow as the intersection of process (how things get done), technology (not just…
5 Ways To Get Your Startup Funded (And One To Avoid)
Businesses need capital, both to get started and to keep afloat. Here are five ways…
3 Ways A Content Strategy Helps You Focus On The Right Things
Content marketing requires upfront planning, discipline in describing your targets and consistency in execution. It…
How To Create Content That Fits Your Marketing Strategy
To reach an audience, you have to create content that readers find relevant, unique and…
Is it time to start your own content-driven business?
People with good ideas already have access to the largest self-assembled audiences in the history…
Why you need expert advice before you make another publishing investment
In working with publishing startups, investors play an important role in funding or coordinating compatible…