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Author: Brian O'Leary

A Disease Less Onerous than the Cure

Brian O'Leary - April 5 - Publishing Innovation

Toward the end of 2011, I wrote a post about “the new choke points“. It…

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Revisiting “A Netflix for X”

Brian O'Leary - April 4 - Publishing Innovation

Writing at Folio:, Bill Mickey reports that Next Issue Media (NIM) has announced an “all…

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If Only We Could Limit All of Our Editions

Brian O'Leary - April 3 - Publishing Innovation

On March 13, 2012, Encyclopaedia Britannica announced that it would no longer print its 32-volume encyclopedia,…

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Figuring Out What Consumers Will Pay For

Brian O'Leary - April 2 - Publishing Innovation

In the current issue of Adweek, Lucia Moses describes Bloomberg LP and Thomson Reuters as…

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Two-Track Strategies on Lawyers and Libraries

Brian O'Leary - April 1 - Publishing Innovation

In the late 1970s and early 1980s, the North Atlantic Treated Organization (NATO) pursued a…

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Libraries: Publishing’s First and Best Defense Against Piracy

Brian O'Leary - March 31 - Publishing Innovation

At yesterday’s On Copyright 2012, sponsored by the Copyright Clearance Center, competing claims about book…

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Advancing the Creative Economy

Brian O'Leary - March 30 - Publishing Innovation

Today, the Copyright Clearance Center is hosting On Copyright 2012, whose theme this year is…

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Empowering Authors with Marketing and Sales Data

Brian O'Leary - March 29 - Publishing Innovation

Earlier this month, Dennis Abrams of Publishing Perspectives posted a profile of previewed the talk she…

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Tapping into Markets that Don’t Yet Exist

Brian O'Leary - March 28 - Publishing Innovation

Toward the end of “Context first”, I listed four implications of content abundance for publishers….

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Effective Experience Trumps Beautiful Design

Brian O'Leary - March 27 - Publishing Innovation

At Mashable, Lauren Indvik wrote a really perceptive review of a wholly predictable problem: “Zeke…

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Content Strategy for You

CONTENT
STRATEGY for
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Magellan Media helps you break away from the pack by making your content operations work harder for you

  • Streamline content creation, management and distribution across multiple platforms.
  • Leverage limited resources to get off the ground.
  • Invest ahead of the curve.
  • Manage costs, particularly for publishers looking to reallocate resources to new initiatives.

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    • About Magellan Media
    • About Brian O’Leary
  • Contact