Marketers and advertising agencies are making content marketing strategy a core component of the marketing mix. In…
Content Marketing
Content Marketing For Book Publishers
In an earlier talk, “An architecture of collaboration”, I argued that the market for reading may…
EBooks May Be The Most Effective Content Marketing Tactic
Each year, the Content Marketing Institute (CMI) publishes the results of a benchmark study of…
Using Content Marketing To Fill Your Sales Funnel
Each year, the Content Marketing Institute (CMI) publishes the results of a benchmark study of…
Looking For A More Effective Content Strategy? Try Writing It Down.
Each year, the Content Marketing Institute (CMI) publishes the results of a benchmark study of…
Want To Make Your Content Marketing More Effective? Try Journey Maps
Content marketing is increasingly seen as an effective way to turn prospects into customers. Effective…
Want To Build A Content-Based Community? Start With Listening And Service
As social-media platforms mature, publishers and content marketers are finding it harder to reach audiences…
For Content Marketers, The Best Promotion Might Be No Promotion At All
In publishing content across social-media platforms, marketers can offer “owned content”, “curated content” and “promotional content.”…
How Consistent Should Your Content Marketing Be?
Since 2009, the Magellan Media site has added almost 1,100 posts about publishing, content marketing, startups…
Best Practice: 3 Ways That Metadata Matters To Content Marketers
As content marketers take on work that emulates what publishers have done in the past,…