Across social-media platforms, marketers can use owned, curated or promotional content to reach audiences. “What’s…
Content Marketing
Five Reasons Marketers Should Use Curated Content
Across social-media platforms, marketers can use owned, curated or promotional content to reach audiences. The…
Are Content Strategists The Most Important People You’ll Hire?
Content marketing is getting harder. To realize the benefits of good content, marketers have had to…
Is Social Media Crippling Content?
There’s a school of thought – not mine – that social media is crippling content. Critics…
Good Content! What It Means For Your Company
Content marketers are learning to become storytellers. The practice helps them connect what matters about their products and services to both existing and new markets. In telling stories, the new marketers look a lot like publishers, offering an opportunity for people working in both industries. Becoming storytellers Storytelling itself is in our nature. We could reach back to cave drawings to see
Are You Measuring The Right Things?
Understanding what readers want depends on measuring the right things. The best measures to use…
2 Ways Data Analytics Can Guide Your Content Strategy
Data analytics are a feedback mechanism for content providers. Used properly, data can tell you…
Co-Creating with the Market Can Lead to Sustained Customer Engagement: Interview with “The Gathering”
Even if “content marketing is the only marketing we have left”, we still have opportunities…
Improve Your Content Workflow: Ask These Questions
I define workflow as the intersection of process (how things get done), technology (not just…
3 Ways A Content Strategy Helps You Focus On The Right Things
Content marketing requires upfront planning, discipline in describing your targets and consistency in execution. It…