To reach an audience, you have to create content that readers find relevant, unique and…
Content Marketing
3 strategies for publishing content across social-media platforms
Whether you’re marketing a product, a service or your own ideas, there are three strategies you…
How to capitalize on the growing value of user-generated content
A recent article in Ad Age illustrates the growing value of user-generated content and the…
Raise The Bar On Your Responsiveness: Examine Your Workflow
Pressures on revenues and margins have made many publishers ask themselves if their content workflows…
Expanding Our Efforts: A New Platform To Prompt Publishing Conversations
Welcome to our update of the Magellan Media website! We’re making a number of changes…
Three Ways To Leverage the Insights Gleaned In Publishing Data
Last August, Bowker announced that its Business Intelligence and Commerce Solution products would be sold to…
Ignoring Reader Commentary Doesn’t Stop Toxic Dialogue
Business schools have long taught the “4 Ps” of marketing: price, product, promotion and place….
Why ‘All-You-Can-Eat’ Content Subscriptions Will Struggle
In posts written earlier this week, I alluded to a couple of ways that publishers…
The #1 Way To Improve Your Workflow: Know Your Readers
Have you ever asked how well your workflow serves your readers? Most publishers maintain a model…
Forget Content Marketing. Adopt Content Strategy.
Monica Bussolati, content design director at Bussolati & Associates, a publication design studio, has been…