Because I write and consult at the intersection of publishing and technology, I am sometimes…
advertising
2 Choices: How To Approach Publishing In An Era Of Content Abundance
In a recent post, I pointed to work done by Tal Raviv that argued for…
Good News in a Tough Time?
“Mobile content, ad sales will hit $67 billion in 2012“, a post written by Robert…
Teaching Readers to Devalue Content
Writing on the MediaWorks channel on the Advertising Age blog, Nat Ives recently compared single-copy…
Modest Ad-Page Gains For few Magazine Publishers
The magazine business the five “top” group publishers, measured by ad page gains in 2011….
Newspaper advertising drops by two-thirds
At The Atlantic, senior editor Derek Thompson posted a graphical history of advertising revenue for…