Marketers and advertising agencies are making content marketing strategy a core component of the marketing mix. In…
content marketing
Expanding Our Efforts: A New Platform To Prompt Publishing Conversations
Welcome to our update of the Magellan Media website! We’re making a number of changes…
Three Ways To Leverage the Insights Gleaned In Publishing Data
Last August, Bowker announced that its Business Intelligence and Commerce Solution products would be sold to…
Forget Content Marketing. Adopt Content Strategy.
Monica Bussolati, content design director at Bussolati & Associates, a publication design studio, has been…
Content Marketing Puts Editorial Control In The Hands Of Consumers
Content marketing gives brands an opportunity to serve the media functions once owned by publishers….