Marketers and advertising agencies are making content marketing strategy a core component of the marketing mix. In…
content strategy
Forget Content Marketing. Adopt Content Strategy.
Monica Bussolati, content design director at Bussolati & Associates, a publication design studio, has been…
So Many Perspectives On “The Future Of The Book.” What Do You Think?
You don’t have to walk very far to bump into someone offering an assessment of…
Without Net Neutrality, Publishers Face A Nightmare Scenario
In an earlier post I lamented publishing’s near-total silence after a court ruling overturned the U.S….
Predictions VS Scenarios: The Future Of The Web
Last month, Benjamin H. Bratton, an associate professor at the University of California’s San Diego…
Is It Time To Rename “Long-Form Journalism?”
Last month on TheAtlantic.com, editor-in-chief James Bennet posted “Against ‘Long-Form Journalism’“. The online essay is…
Content Marketing Puts Editorial Control In The Hands Of Consumers
Content marketing gives brands an opportunity to serve the media functions once owned by publishers….
Legacy publishers can still be innovative
GigaOM and paidContent hosted a The new publishers“. Moderated by Larry Kramer, president and publisher…
Struggling to Sustain Investigative Journalism
At The Atlantic, senior editor Derek Thompson recently interviewed Steve Blank, “a professor at Berkeley…
For Publishers, Cost Cutting Can’t Replace Innovation
It hasn’t been the best week for the folks who manage JPMorgan Chase. And when…