In 2011 and 2012, Hugh McGuire and I co-edited and contributed chapters to Book: A…
magazines
More Competition And More Demand: Are Publishing Investments A Good Bet?
A few months ago, Marc Andreesson wrote that he expects demand for news content will…
Ignoring Reader Commentary Doesn’t Stop Toxic Dialogue
Business schools have long taught the “4 Ps” of marketing: price, product, promotion and place….
Traditional Journalism VS New Web Writing
On Medium’s “Thoughts in journalism” channel, Hamish McKenzie contributed “Two sides to every story“, an…
Without Net Neutrality, Publishers Face A Nightmare Scenario
In an earlier post I lamented publishing’s near-total silence after a court ruling overturned the U.S….
We Need A Level Playing Field: Publishing VS Amazon, Google And Apple
If you ask most book publishers what keeps them up at night, “Amazon” is sure…
Predictions VS Scenarios: The Future Of The Web
Last month, Benjamin H. Bratton, an associate professor at the University of California’s San Diego…
Is It Time To Rename “Long-Form Journalism?”
Last month on TheAtlantic.com, editor-in-chief James Bennet posted “Against ‘Long-Form Journalism’“. The online essay is…
By The Numbers: Magellan’s Year 2013 In Review
Happy New Year! Being kind of data-driven, I thought we could start the year with…
Content Marketing Puts Editorial Control In The Hands Of Consumers
Content marketing gives brands an opportunity to serve the media functions once owned by publishers….