In 2014, media journalist Porter Anderson contacted me about Hachette’s proposed purchase of Perseus and a planned sale…
strategy
Forget Content Marketing. Adopt Content Strategy.
Monica Bussolati, content design director at Bussolati & Associates, a publication design studio, has been…
Content Marketing Puts Editorial Control In The Hands Of Consumers
Content marketing gives brands an opportunity to serve the media functions once owned by publishers….
Publishing through the “good-enough revolution”
In the last few weeks I’ve written a handful of posts about the apps vs….
Legacy publishers can still be innovative
GigaOM and paidContent hosted a The new publishers“. Moderated by Larry Kramer, president and publisher…
The Risk of Sticking with What You Know
Last month Little Pickle Press, a start-up children’s book publisher based in California, asked me…
Fighting Scale with Something Other than Scale
Yesterday, I linked to Eric Hellman’s post about “Publishing’s Amazon-powered future“. In it, Hellman outlined…
Maybe the Era of Collaboration Ended in 1995
Eric Hellman published “Publishing’s Amazon-powered future“, a perceptive post about the things he feels most…
Good News in a Tough Time?
“Mobile content, ad sales will hit $67 billion in 2012“, a post written by Robert…
Two-Track Strategies on Lawyers and Libraries
In the late 1970s and early 1980s, the North Atlantic Treated Organization (NATO) pursued a…