I learned much of what I know about magazine publishing while at Time Inc., where…
Author: Brian O'Leary
Delivery still matters
As use of the internet has grown and print advertising volume has declined, some weeklies…
RIP association conferences?
Over the last three months, I have started to wonder if the top-down conference model…
The e-galley investment
In marketing new titles, publishing houses distribute galleys and advance reading copies as standard practice….
Fostering better practice
I’ve presented at several association events, helped plan an association conference, attended several conferences and…
Tools and tribulations
Recent talk about e-book readers and format interoperability (or lack thereof) got me thinking anew…
Made-to-order magazines
To its credit, Time Inc. is testing a service that would deliver readers either a…
Think again about POD
Producing books using print-on-demand (POD) technologies is hardly new (a decade or more of commercial…
Too much of a good thing?
There’s no doubt that e-mail can be an effective way to communicate, inform and promote…
Teaching the teachers
A few weeks ago, Time Inc. announced that it was committing its senior managers to…