The slowdown in the growth rate for sales of eBooks has prompted a rolling discussion…
Author: Brian O'Leary
Ignoring Reader Commentary Doesn’t Stop Toxic Dialogue
Business schools have long taught the “4 Ps” of marketing: price, product, promotion and place….
From Competitors To Collaborators: 12 Steps For Publishers In The Digital Age
[This morning, I am presenting a talk, “An architecture of collaboration”, at Klopotek’s Publishers Forum,…
Why ‘All-You-Can-Eat’ Content Subscriptions Will Struggle
In posts written earlier this week, I alluded to a couple of ways that publishers…
Buying Books Online: Subscription Vs. Per-unit Pricing
The expansion of digital content subscription services has prompted both insider and consumer-facing coverage of…
Whitehorne Wonders If “Binge Learning” Is The Way of The Future
If you read this blog more or less regularly, you’re probably aware of my tendency…
The #1 Way To Improve Your Workflow: Know Your Readers
Have you ever asked how well your workflow serves your readers? Most publishers maintain a model…
Options For Subscription Models: A BOOKEXPO Panel
At BookExpo next month, I’m moderating “Demystifying subscription models: Current and emerging options”. The panel,…
Access, Abundance And Delivering The Best Ideas
Addressing access and distribution, Mathew Ingram asked, “As the line between platform and publisher continues to…
2 Choices: How To Approach Publishing In An Era Of Content Abundance
In a recent post, I pointed to work done by Tal Raviv that argued for…