Writer with ideas

9 Resources To Fix Your Publishing Workflow

Preparing for a three-person presentation, “Whose workflow is it, anyway?“, I pulled together a set of nine posts about assessing and improving publishing workflows. The nine links, all taken from the Magellan blog, are listed below. 

The panel discussion included Judine O’Shea and Jason Zech, who led a workflow initiative at Loyola Press, a client of Magellan Media. The talk centered on a Loyola Press case study, an example of how publishers increasingly compete on workflow:

In digital workflows, authoring, content management and content distribution need to be tightly tied together, or time and expense become issues. How do publishers balance the needs of different functions against the expectation that outputs adhere to standards and work across multiple platforms?

Over time, I’ve written a number of posts related to publishing workflows, and several of the ideas contained in those posts are part of the presentation. Relevant content includes:

Although Loyola is a book publisher, the case study and related recommendations make sense for publishers and marketers who want to cost-effectively serve multiple audiences. If you are looking for ways to assess and improve content workflows, take a look at these nine posts.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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