Another object lesson

Yesterday, I gave an example of the kind of skills publishers will need to buy, build or borrow to market effectively across social media. Another example is embedded in an article that Kaplan’s Brett Sandusky wrote for UX Magazine.

In the article, Sandusky distinguishes between content and its presentation, then discusses the bundled nature of content and user (reader) experience. He points readers to a new project, KaplanLabs, that is designed to provide the publisher with information that will improve content usability.

Toward the end of his article, Sandusky draws out a theme central to “Context first”: “the need to further examine our content, content creation practices, and content distribution methods“.

Sandusky offers a great call to think about workflow. It will be interesting to see how KaplanLabs develops.

Brian O'Leary

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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