Yesterday, I gave an example of the kind of skills publishers will need to buy, build or borrow to market effectively across social media. Another example is embedded in an article that Kaplan’s Brett Sandusky wrote for UX Magazine.
In the article, Sandusky distinguishes between content and its presentation, then discusses the bundled nature of content and user (reader) experience. He points readers to a new project, KaplanLabs, that is designed to provide the publisher with information that will improve content usability.
Toward the end of his article, Sandusky draws out a theme central to “Context first”: “the need to further examine our content, content creation practices, and content distribution methods“.
Sandusky offers a great call to think about workflow. It will be interesting to see how KaplanLabs develops.