Applies to all of us

Last month, the Poynter Institute's blog featured "5 ways journalists can use social media to resurface old content", a post by Meena Thiruvengadam. At a high level, the five suggestions were:

  • Use Facebook’s Timeline to organize continuing coverage
  • Use Twitter to renew attention to historic figures
  • Use Tumblr to share your photo archives with audiences
  • Use Pinterest and Facebook to tell the story of a news organization’s history
  • Create social media features that resurface old photographs

Reading Thiruvengadam's post, I felt that the ideas applied to much more than old journalistic content. The same techniques could be used successfully by individual bloggers, corporate interests, civic organizations and associations – anyone with content and a story to tell. That pretty much means all of us.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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