Last month, the Poynter Institute's blog featured "5 ways journalists can use social media to resurface old content", a post by Meena Thiruvengadam. At a high level, the five suggestions were:
- Use Facebook’s Timeline to organize continuing coverage
- Use Twitter to renew attention to historic figures
- Use Tumblr to share your photo archives with audiences
- Use Pinterest and Facebook to tell the story of a news organization’s history
- Create social media features that resurface old photographs
Reading Thiruvengadam's post, I felt that the ideas applied to much more than old journalistic content. The same techniques could be used successfully by individual bloggers, corporate interests, civic organizations and associations – anyone with content and a story to tell. That pretty much means all of us.