Content and commerce

For the last eight years, media banking firm DeSilva + Phillips has hosted an annual “Media Dealmakers Summit”. Although the agenda is targeted at both financial and strategic investors, the sessions often touch upon the media models that panelist see as viable.

At yesterday’s sessions, two themes stood out for me:

“Consumers should be able to choose the media model they use to obtain content (ad-supported, time-shifted, on-demand, subscription and other models must co-exist)”; and

“The future model will marry content with e-commerce“. There were many voices speaking on these issues, and Folio: editor Matt Kinsman has published a solid round-up that is worth reading.

Perhaps predictably, the tone of most discussions and the conference was more sober than in some past years, but there was also some hope. I’ll come back with a few other themes and ideas in posts over the next week or two.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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