Digital CPR

Recently, I wrote that the dawn of content abundance presents publishers with an opportunity to answer an exhilarating question: “Who are we, and how do we add value?

An example of both abundance and the opportunity showed up in the New York Times, where Tim Arango wrote about the digital rebirth of Liberty Magazine, which closed in 1950 after publishing nearly 1,400 issues.

Liberty has a storied past, with a variety of articles by writers, political figures and celebrities whose names remain a draw today. Warren Buffet claims that delivering Liberty Magazine in the 1930s was among his first paying jobs.

But all of this was true for the sixty years since publication ceased. What’s new now: the tools to reach audiences are now available cheaply, and widely. Content owners can revisit the past with fresh eyes and new opportunities. That’s true of even Robert Whiteman, who at 84 is working to see Liberty make a digital comeback.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

Leave a Reply

Your email address will not be published.