Grassroots and global

A couple of weeks ago the social media manager at 40k Books, Letizia Sechi, asked if I'd be willing to answer three questions for a feature that appears periodically on the 40k blog. She wanted to know:

  1. If you could describe publishing with three adjectives, which ones would you pick and why?
  2. Could you point out an example of innovation in publishing that is worth looking at?
  3. In your opinion, what are the three unavoidable steps for publishers today?

Sechi asked me to do this around the time that I was finishing a second draft of "The library within us", so my answers intertwine a bit with the ideas in that presentation. The full interview is now available, but if you're hankering for a short version, the three adjectives are "disruptive", "connected" and "rewarding".

And the three unavoidable steps? Make content open, accessible and interoperable. Use content as a means to build communities. And, nurture communities by providing both goods and services that meet identified needs.

Sechi caught it all in the title: "Publishers need to think of themselves as community organizers". To me, that's both grass-roots and global.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.