How would you know?

Speaking of piracy: FutureBook, a digital blog associated with The Bookseller, follows up on publisher comments made Sunday that “online piracy was now a significant new cost faced by publishers”.

As ever, I ask, “How would you know?

FutureBook focuses some of its attention on a novel aspect of the piracy claim. Apparently, the cost of piracy is so great that it limits publishers’ ability to pay higher royalty rates on digital products.

I don’t have an adequately informed perspective on what e-book royalty rates should be. Still, I am encouraged that publishers appear to be linking a business issue to the impact of piracy.

If the emerging argument is that piracy is a business expense, then we’re hopefully on the road toward quantifying that expense. That’s an outcome worth supporting.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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