Learning from Palm

If you follow the mobile space, you probably know that HP recently agreed to buy Palm, Inc. for $1.2 billion. That’s a lot of money in a small house but not a lot of money to buy what was once a leading name in hand-held devices.

After the announcement, SFGate posted a Dan Frommer/Business Insider assessment of the “10 Reasons Palm Failed and Had to Sell to HP” (I guess the folks who do search engine optimization at Business Insider got the message about making your headlines really specific).

I was an early adopter of Palm products, but I still have my Treo 650 largely because I live in a Verizon household and the iPhone is locked up with another carrier. Frommer’s article is sobering and a useful reminder to publishers: the technology game is a long-term play, with plenty of twists and turns. Linking content and technology is not for the faint of heart.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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