Looking elsewhere …

I’ve been cycling back to some news I filed (thank you, Instapaper) a while ago, and I came across the results of a Forrester Research paper, “Emerging technologies B2B CMOs should watch in 2011“.

The recommendations, targeted at chief marketing officers, include:

In reading this list, it struck me as consistent with the lessons I’ve drawn from my “context first” analysis. The overlap illustrates the degree to which content abundance and available technologies make convergence across various content businesses more and more likely.

Increasingly, good ideas about content management are coming from outside of traditional publishing. It’s an important time to be listening to the businesses that aren’t quite like ours. They may save us from disruption.

Brian O'Leary

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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