Making information pay

Last month, I described a project we have been doing to examine how physical and digital book metadata is created, managed, modified and employed throughout the supply chain. The work is being done for and in concert with the Book Industry Study Group (BISG).

Tomorrow, BISG is holding its annual "Making Information Pay" conference. Its two primary themes are "The promise and challenge of big data" and "Essential information for data-driven business decisions".

As part of the second theme, I'll be presenting a short overview of project findings and a summary of our primary recommendations for improving book-industry use of metadata. After the meeting, I'll make the presentation materials available on Slideshare.

I'm particularly looking forward to a presentation by Peter Collingridge, "Book marketing is broken: 'Little' data can fix it". Collingridge founded Book Seer, one of the examples that came to mind when I lamented the lack of analytical infrastructure among publishers yearning to 'control' pricing.

The conference takes place from 9:00 a.m. to 12:30 p.m. at the McGraw-Hill Auditorium (1221 Sixth Avenue in New York). Registration is still open.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.