(Market) size matters

David Rothman, who has been a persistent advocate for widespread access to digital content, recently wrote a lengthy post calling for the development a "library – publisher complex". As his parallel, he invokes the "military-industrial complex" that President Eisenhower warned U.S. citizens about before leaving office in 1961.

The parallel works in one way: the idea of marshalling a comprehensive, integrated solution to a well-defined problem. Though his post is long, Rothman captures the issue succinctly:

"Libraries and publishers should fret less about the division of the pie and worry more about its size."

This idea reminds me of a 2011 post, "The opportunity in abundance", in which I called the prospect of people not reading "a superthreat". Though libraries and publishers continue to struggle to find common ground, the value of cooperation and mutual reinforcement has not diminished.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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