Not “no future”

Last week, Horace Dediu, writing at Asymco, posted an adept assessment of the difference between “observation” and “prediction”.

It’s that time of year when predictions come out in full force, so it is refreshing and instructive to read something that calls for a more flexible approach. Better yet, it calls for collaboration.

One thing I would add to Dediu’s observations: predictions work best when the future looks a lot like the present, or the past. In more fluid environments, collective observation can play a critical role.

That argues for a change in our approach to more than just predictions. It’s not a case of “no future” in publishing, just not the future we might have predicted.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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