Show me the data

Courtesy of Michael Cairns, I learned that the Financial Times continues to expand its online offering, most recently acquiring Medley Global Advisors, which specializes in hedge-fund information.

Even though the FT commands a hefty subscription price, the newspaper and its parent company are looking to move away from advertising as a revenue pillar. They also see the future as increasingly digital – Medley and other acquisitions are being rolled into the newspaper’s online resource, FT.com.

If you’re a hammer, it’s always a risk that you’ll start thinking every problem can be solved with a nail. Still, I do see these kinds of developments as evidence that ad-driven media businesses will need to shift their revenue base and grow the value of data in the overall mix.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

Leave a Reply

Your email address will not be published.