Solving a Problem from the Reader’s Point of View

As is frequently the case, Mathew Ingram of GigaOM has written a perceptive post about the disconnect between the folks developing “a Netflix for magazines” and the demonstrated demand for more granular content.

Designing content access to reflect “what readers want” has been a persistent theme here. There’s a lot to be said for the “lean consumption” model, one that emphasizes “minimizing customers’ time and effort and delivering exactly what they want, when and where they want it”.

This doesn’t say that a digital magazine delivery model that emulates the current newsstand browsing experience can’t succeed. To do so, it has to solve a problem a reader actually has. Otherwise, it may make bundled magazine content even more of a commodity play.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.