“The liquidity of ideas”

Poking around on Medium, I came across a post written by Josh Miller, now busy building Branch. Dating from last August, it examined "The liquidity of ideas".

Miller makes three really useful points:

  • Online, space is a commodity
  • Every great Internet thing is a marketplace, affording liquidity
  • Right now, ideas are fundamentally illiquid

At the end of his post, Miller positions services like Medium ("collections") and Branch ("branches") as options to "empower new audiences and the exchange of ideas amongst them." If he came back to his post, I imagine that Miller might now include "subcompact publishing", the thinking behind Craig Mod's October 2012 Books in Browsers talk.

The approach that Branch embodies is simple, cross-platform and ultimately agnostic about format or medium. That might offer hope to those who see Amazon acquiring Goodreads as a loss.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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