The magazine isn’t dying

Several months ago, I was struck by a post on Slate, “The Magazine Isn’t Dying”, but it fell off the edge of the table and I never did link to it.

Go take a read. Gabriel Sherman makes a credible argument that recent magazine closings are a sign that the days of the ad-driven vehicle are (happily) winding down. While his focus is perhaps too much centered on the largest publishing companies, for better or worse those publishers do provide a healthy cross-section of titles conceived when advertising was good and cheap subscriptions seemed almost virtuous.

May Sherman’s hope give us hope.

Brian O'Leary

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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