Useless desires

I recently attended the annual meeting of the American Society of Association Executives (ASAE), an event that took place this year in Los Angeles.

Although we’ve been members of Association Media and Publishing for some time, this is only the second ASAE annual meeting that I have attended. We joined ASAE a couple of years back after Amy Lestition, executive director of Association Media and Publishing, recommended doing so.

Membership has given us an opportunity to broaden our understanding of challenges and opportunities in the association space. The organization provides an almost overwhelming opportunity to learn and become engaged, particularly in the Washington, DC market.

ASAE’s abundance can also be a challenge. In the end, we are looking to work with associations on their publishing and media efforts. Necessarily, ASAE wears many other hats all the time, and a fair share of what comes across my in-box is “nice to know” but not really “need to know”.

Internet access at the annual meeting was pretty good, especially given the sprawl of the Los Angeles Convention Center. As a result, there was a pretty robust stream of comments and links to blog posts, collated under the hashtag #asae10.

While not a comprehensive round-up of summary posts, this cross-section proved helpful and illustrative:

The ASAE blog, Acronym, also covered the meeting. If you’re interested in a reported view of the event, it’s not a bad place to go.

Reading the tweets and blog posts, a couple of themes emerged for me:

There is a tension, perhaps not always healthy, between the exhibition and education parts of the annual meeting. As leading sponsors of often large annual meetings, associations are heavily courted by exhibition venues, and there is some main-stage competition to appear as showy as possible.

The other is a desire on the part of ASAE members to be included – a number of the posts talk about finding a home (both at the meeting and within ASAE) that is of greater value than the association itself.

The second observation got me thinking about the nature of participation. Larger, established organizations can be slow to change, and even when they are faster, they move on a limited number of fronts at once.

With 22,000 members from 11,000 organizations, ASAE is hard-pressed to “represent” all the interests of its members. Borrowing from Patty Griffin, hoping that ASAE will come to embody my interests is a useless desire. I need to advocate (if I care deeply) for my objectives, or move on.

This point was illustrated in Maddie Grant’s lament that a conference flashmob didn’t get much attention in ASAE’s show daily. If the interest is the experience – a surprise event at a scripted show – then it was a great success.

But if the interest is official attention for an experiential moment, I think we’ll all be waiting a long time for an answer.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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