“Using Cellphone Technology to Change Lives”

Over the weekend, the Toronto Star published “How the developing world is using cellphone technology to change lives“. It is an interesting story that documents a wide range of ways that mobile is making a difference in areas like finance, agriculture, governance (voting) and health.

The article is worth reading just for the eye-opening examples it provide. Staff reporter Tim Alamenciak helps underscore how quickly the potential market for mobile content is emerging outside of developed countries.

Access to information is a prelude or even a proxy for empowerment. We understand that all too well in the United States. Unfortunately, these days we seem to be working pretty hard to take that access away.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.