Using Content to Acquire New Members (and other fun stuff)

Today, I’m part of a one-day Tools of Change conference (dubbed “mini-TOC”) that O’Reilly Media is hosting in Chicago.  The program includes a variety of speakers addressing topics somewhat tailored to the publishing community in Chicago.

In the afternoon, I’m presenting “Using content to acquire new members (and do other fun stuff)”. After Washington, D.C., Chicago is the second-largest market for national associations, and my session addresses some ways to leverage content to serve other purposes. If you’re interested, I’ve put the presentation up on Slideshare.

In preparing my remarks, I had a chance to revisit association publishing posts I’ve made over the last three years. A cross-section makes for a useful “mini-bibliography”:

These links provide at least a head start; feel free to add any others you think inform the discussion.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.