Today, I’m part of a one-day Tools of Change conference (dubbed “mini-TOC”) that O’Reilly Media is hosting in Chicago. The program includes a variety of speakers addressing topics somewhat tailored to the publishing community in Chicago.
In the afternoon, I’m presenting “Using content to acquire new members (and do other fun stuff)”. After Washington, D.C., Chicago is the second-largest market for national associations, and my session addresses some ways to leverage content to serve other purposes. If you’re interested, I’ve put the presentation up on Slideshare.
In preparing my remarks, I had a chance to revisit association publishing posts I’ve made over the last three years. A cross-section makes for a useful “mini-bibliography”:
- “My association wish list”, five items to guide association publishing
- “From outbound to surround“, the results of a Forrester Research report
- “Communicating association value“, building an an ASAE article
- “Consumer-facing titles”, documenting a new magazine from the American Academy of Cosmetic Surgery
- “Best foot forward“, borrowing from Scott Oser’s thinking about publication audiences
- “Write once, read many”, a call for content agility in publishing
- “Leverage the power of content“, recapping a presentation by James Heib
- “Surround your members!”, a comparison of asssociation and B2B publishers
- “Make your content sticky”, rules for digital content design
- “Sell the book“, which includes an argument for use of POD technology
These links provide at least a head start; feel free to add any others you think inform the discussion.