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abundance

"best sellers" section of a bookstore

Facing A Dominant Platform? Change The Rules, Not Just The Terms

Brian O'Leary - August 11 - Venture Capital/Private Equity

In 2011 and 2012, Hugh McGuire and I co-edited and contributed chapters to Book: A…

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A computer, paper, a pen and coffee placed on a desk.

Access, Abundance And Delivering The Best Ideas

Brian O'Leary - April 18 - Publishing Innovation

Addressing access and distribution, Mathew Ingram asked, “As the line between platform and publisher continues to…

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2 Choices: How To Approach Publishing In An Era Of Content Abundance

Brian O'Leary - April 17 - Venture Capital/Private Equity

In a recent post, I pointed to work done by Tal Raviv that argued for…

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Man leading a learning session

Forget Content Marketing. Adopt Content Strategy.

Brian O'Leary - April 9 - Content Marketing

Monica Bussolati, content design director at Bussolati & Associates, a publication design studio, has been…

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eBook leaning on a stack of hard copy books

A Collaborative Solution To Grow The Reading Market

Brian O'Leary - March 25 - Venture Capital/Private Equity

A conference hosted by the Independent Book Publishers Association (IBPA) prompted me to think about growing the…

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Stack of books.

Ignoring Change: Traditional Publishers Unprepared For The New Era Of Independent Publishing

Brian O'Leary - February 24 - Publishing Innovation

Over the course of the last two months, something akin to a food fight has…

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How Else Can I Imagine This Data?

Brian O'Leary - May 23 - Publishing Innovation

Since January, I’ve been working with the Book Industry Study Group (BISG) and BookNet Canada…

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If You Want People to Read More …

Brian O'Leary - May 17 - Publishing Innovation

In a post I wrote yesterday, I spent some time dissecting the idea that “people…

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Solving Problems That Pre-Date Browsers

Brian O'Leary - May 16 - Publishing Innovation

Yesterday, Digital Book World featured a guest post by Chris Rechtsteiner, chief strategist for Blue…

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Maybe the Era of Collaboration Ended in 1995

Brian O'Leary - April 22 - Publishing Innovation

Eric Hellman published “Publishing’s Amazon-powered future“, a perceptive post about the things he feels most…

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Content Strategy for You

CONTENT
STRATEGY for
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Magellan Media helps you break away from the pack by making your content operations work harder for you

  • Streamline content creation, management and distribution across multiple platforms.
  • Leverage limited resources to get off the ground.
  • Invest ahead of the curve.
  • Manage costs, particularly for publishers looking to reallocate resources to new initiatives.

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