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disruption

Book pages rolled up.

What the Perseus-Hachette–Ingram Deal Might Mean For Authors

Brian O'Leary - June 25 - Startups/Entrepreneurs

In 2014, media journalist Porter Anderson contacted me about Hachette’s proposed purchase of Perseus and a planned sale…

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Glasses on top of a report

Three Ways To Leverage the Insights Gleaned In Publishing Data

Brian O'Leary - May 22 - Content Marketing

Last August, Bowker announced that its Business Intelligence and Commerce Solution products would be sold to…

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Reading an eBook.

What An Ebook Slump Means For The Publishing Supply Chain

Brian O'Leary - May 20 - Venture Capital/Private Equity

The slowdown in the growth rate for sales of eBooks has prompted a rolling discussion…

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reader commentary

Ignoring Reader Commentary Doesn’t Stop Toxic Dialogue

Brian O'Leary - May 19 - Content Marketing

Business schools have long taught the “4 Ps” of marketing: price, product, promotion and place….

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Clicking the subscribe button

Why ‘All-You-Can-Eat’ Content Subscriptions Will Struggle

Brian O'Leary - April 25 - Content Marketing

In posts written earlier this week, I alluded to a couple of ways that publishers…

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Students and teacher in a classroom

Whitehorne Wonders If “Binge Learning” Is The Way of The Future

Brian O'Leary - April 23 - Venture Capital/Private Equity

If you read this blog more or less regularly, you’re probably aware of my tendency…

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Group of business people listening to someone speak

Options For Subscription Models: A BOOKEXPO Panel

Brian O'Leary - April 21 - Publishing Innovation

At BookExpo next month, I’m moderating “Demystifying subscription models: Current and emerging options”. The panel,…

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Online shopping cart

2 Choices: How To Approach Publishing In An Era Of Content Abundance

Brian O'Leary - April 17 - Venture Capital/Private Equity

In a recent post, I pointed to work done by Tal Raviv that argued for…

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Man smiling

Tal Raviv’s Insights: Build A Business Without Writing Code

Brian O'Leary - April 15 - Startups/Entrepreneurs

The Internet has helped entrepreneurs build new businesses, but not everyone has the skills or…

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Line of people holding question marks in front of their faces.

#1 Tip For Clients: Ask Better Questions, Hire Fewer Consultants

Brian O'Leary - April 8 - Publishing Innovation

Ask better questions and you’ll need fewer consultants. The majority of my consulting assignments start…

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Content Strategy for You

CONTENT
STRATEGY for
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Magellan Media helps you break away from the pack by making your content operations work harder for you

  • Streamline content creation, management and distribution across multiple platforms.
  • Leverage limited resources to get off the ground.
  • Invest ahead of the curve.
  • Manage costs, particularly for publishers looking to reallocate resources to new initiatives.

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