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"best sellers" section of a bookstore

Facing A Dominant Platform? Change The Rules, Not Just The Terms

Brian O'Leary - August 11 - Venture Capital/Private Equity

In 2011 and 2012, Hugh McGuire and I co-edited and contributed chapters to Book: A…

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Books on bookshelves.

What Role Should Ebook Profits Play In A Publisher’s Business Strategy?

Brian O'Leary - May 23 - Startups/Entrepreneurs

In a post about ways that we can use publishing data, I briefly noted the…

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Glasses on top of a report

Three Ways To Leverage the Insights Gleaned In Publishing Data

Brian O'Leary - May 22 - Content Marketing

Last August, Bowker announced that its Business Intelligence and Commerce Solution products would be sold to…

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Laptop leaning against pile of books

More Competition And More Demand: Are Publishing Investments A Good Bet?

Brian O'Leary - May 21 - Startups/Entrepreneurs

A few months ago, Marc Andreesson wrote that he expects demand for news content will…

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Clicking the subscribe button

Why ‘All-You-Can-Eat’ Content Subscriptions Will Struggle

Brian O'Leary - April 25 - Content Marketing

In posts written earlier this week, I alluded to a couple of ways that publishers…

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Man shopping online

Buying Books Online: Subscription Vs. Per-unit Pricing

Brian O'Leary - April 24 - Publishing Innovation

The expansion of digital content subscription services has prompted both insider and consumer-facing coverage of…

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Stack of books.

Ignoring Change: Traditional Publishers Unprepared For The New Era Of Independent Publishing

Brian O'Leary - February 24 - Publishing Innovation

Over the course of the last two months, something akin to a food fight has…

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Flipping Pages

Life Is Not A Tour Of Gas Stations

Brian O'Leary - May 6 - Publishing Innovation

Last Thursday, Tim O’Reilly announced that the company named after him is shutting down its…

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Op-ed laments are not the answer

Brian O'Leary - January 30 - Publishing Innovation

I subscribe to a lot of magazines – almost 20, by a recent count. There…

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Collusion and Business Models Are Not the Same

Brian O'Leary - May 25 - Publishing Innovation

Earlier this year, the U.S. Department of Justice decided to sue several publishers and an…

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Content Strategy for You

CONTENT
STRATEGY for
YOU

Magellan Media helps you break away from the pack by making your content operations work harder for you

  • Streamline content creation, management and distribution across multiple platforms.
  • Leverage limited resources to get off the ground.
  • Invest ahead of the curve.
  • Manage costs, particularly for publishers looking to reallocate resources to new initiatives.

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