An Effective Resource From Business Insider

Business Insider (BI), the business web site that grew out of Silicon Alley Insider, recently posted “The Future of Mobile“, an overview of the mobile marketplace. The presentation draws on a mix of information that you may have seen elsewhere to make the argument that mobile “is changing everything”.

We do seem to become more “mobile” by the day. As BI points out:

Although not specifically called out, the chart provided for the last observation projects e-reader sales to be roughly flat after 2013.

The middle part of the presentation offers an interesting comparison of the Apple and Android platforms, noting that Android has a “fragmentation problem” and that iOS is “where the money is“. BI offers four platform futures, ranging from “Android gets its act together” to “Apple takes over the world”.

Happily, one of the middle options is “HTML5 nukes native apps“. There aren’t too many examples of that just yet, but (as evidenced in the BI presentation) the mobile space is changing fast enough that today’s leaders are unlikely to take their situation for granted.

 

Brian O'Leary

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.