In March, I wrote that publishing’s real problem is not that content is too expensive, but that it is too narrowly deployed. As Conde Nast prepares to implement recommendations made by McKinsey & Company, I’m hoping that some of the savings are put to good use creating pathways for expanded and new uses for existing content.
Full disclosure: In 2000, I was part of a team that offered advice and direction to Conde Nast, primarily in the area of cost management. I have not done any work with the firm since then.
