Invest in agility

In March, I wrote that publishing’s real problem is not that content is too expensive, but that it is too narrowly deployed. As Conde Nast prepares to implement recommendations made by McKinsey & Company, I’m hoping that some of the savings are put to good use creating pathways for expanded and new uses for existing content.

Full disclosure: In 2000, I was part of a team that offered advice and direction to Conde Nast, primarily in the area of cost management. I have not done any work with the firm since then.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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