Mobile reading resources

On Friday, May 20, I’m delivering a presentation on mobile reading as part of a NISO forum on mobile technologies in libraries.

Mobile changes quickly, and I’ve updated an earlier bibliography with the sources that contributed to the most current version of this presentation. Here are links to the recent reports I found most useful (Advertising Age requires paid access, so there are no links for those articles):

“Apple announces controversial subscription policy”, BtoB, February 16, 2011

“Apple overtakes Nokia as largest handset vendor by revenue”, Wall Street Journal, April 21, 2011

“AT&T to beat Verizon as top wireless carrier”, Wireless Industry News, August 10, 2010

“At the IAB annual, going mobile a key theme”, BtoB, February 28, 2011

Athitakis, Mark, “Made-to-order media: an interview with Nick Bilton”, Associations Now, November 2010

Berkowitz, David, “Portable devices are not the same as mobile”, Advertising Age, January 10, 2011

Biggs, John, “RIM sold 45,000 Plybooks opening day”, Techcrunch, April 21, 2011

“Bing to power searches on BlackBerry smartphones”, BtoB, May 4, 2011

Blodget, Henry, “It’s official: Android clobbering everyone, iPhone dead in the water”, Business Insider, April 26, 2011

Botelho, Stefanie, “Publishers reflect and project on what makes customers come back to apps”, Folio:, April 29, 2011

Botelho, Stefanie, “App roundup: More publishers develop for Droid”, Folio: April 29, 2011

Boulton, Clint, “RIM Blackberry World showing strikes sour note with analysts”,, May 3, 2011

Carnoy, David, “The rise of the 99-cent Kindle e-book”, CNET, March 3, 2011

Coldeway, Devin, “No improved displays this year, says E Ink”, CrunchGear, May 2, 2011

Cook, Jacqui, “The future of content consumption”, Signature, March/April 2011

Cross, David, “Stop the cloud, I want to get off!”, PCWorld, April 30, 2011

el Akkad, Omar, “RIM makes a play for its future”, Toronto Globe and Mail, April 15, 2011

“Google answers Apple subscription policy with Google One Pass”, BtoB, February 17, 2011

Hosford, Christopher, “Tablets, contextual ads drive discussion at summit”, BtoB, March 14, 2011

Kevorkian, Susan and Shirer, Michael, “IDC projects nearly 17 million media tablets shipped worldwide in 2010”, 18 Jan 2011

Kerley, Christina, “A look at the unprecedented opportunity mobile holds for business audiences”, Chief Content Officer

Kinsman, Matt, “Optimizing digital editions: Getting away from replicas”, Folio:, April 29, 2011

Kolakowski, Nicholas, “Microsoft out for Android blood”,, April 27, 2011

Lee, Edmund and Learmonth, Michael, “At CES, connected TVs, tablets and smartphones still missing key content”, Advertising Age, January 10, 2011

Mickey, Bill, “Number of e-reader owners triples in under two years”, Folio:, December 2010

“Microsoft’s Bing adds mobile, local search features”, BtoB, December 20, 2010

“Mobile app revenue to reach $15.1 billion this year”, BtoB, January 27, 2011

”Mobile payments projected to see rapid growth”, BtoB, March 16, 2011

“Mobile search growth strong”, BtoB, March 21, 2011

Moren, Dan, “News reading on iPad eating away at print”, Macworld, December 10, 2010

“Motorola Mobility’s Xoom tablet computer officially debuts”, BtoB, February 25, 2011

Paczkowski, John, “Xoom sales estimate: At best a dud, at worst a bomb”, Digital Daily, April 25, 2011

Rao, Leena, “Users will download 44 billion mobile apps by 2016”, TechCrunch, April 28, 2011

Shanfelt, Eric, “A controlled-circ app strategy”, Publishing Executive, March/April 2011

Sturdivant, James, “Formulate an effective mobile strategy”, Publishing Executive, March/April 2011

Sturdivant, James, “36 tips for developing a successful mobile strategy”, Book Business, November/December 2010

Takahashi, Dean, “Amazon shipping tablet later this year?”, Mobile Beat, May 3, 2011

Trachtenberg, Jeffrey A., “Cheapest ebooks upend the charts”, Wall Street Journal, April 21, 2011

Vance, Ashlee, “The power of the cloud”, Bloomberg BusinessWeek, March 7 – March 13, 2011

Vogelstein, Fred, “How the Android ecosystem threatens the iPhone”, Wired, May 2011

Watters, Audrey, “Librarians react to Amazon’s new lending library”, ReadWriteWeb, April 21, 2011

Wu, Bernadine and Dvorak, Jill, “Ten critical steps to retailing success when designing mobile sites and apps”, Internet Retailer, February 2011

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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