“Is Piracy the New Advertising?”

On Thursday, David DiSalvo, who writes about “science, technology, and the cultural ripples of both”, wondered if piracy is the new advertising. It certainly can be a proxy for discovery and demand, but that’s not what prompts me to post about his piece here.

DiSalvo asked his question on Forbes.com. Yeah, I know, web sites are eager for content, but this is Forbes, as in “capitalist tool”.

When the self-proclaimed advocate of the free market asks if there is an upside to piracy, you know it’s the fourth quarter for blind enforcement. Data-gathering, yes, but whack-a-mole? The jury is coming back in.

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.