This week Association Media & Publishing is holding its annual meeting in Washington, D.C. The conference runs for 2-1/2 days, and it opened Sunday with a half-day workshop, "Rule the web: Content governance for your website".
The workshop featured presentations from two association leaders, Tory Liu (Global Cold Chain Alliance) and Jessica Ek (American Nurses Association), who explained how web content is managed at their respective associations. An introduction and overview of available resources was presented by Leslie O'Flavahan, who is a principal with E-WRITE.
Liu, Ek and O'Flavahan covered number of useful topics related to content strategy and governance, but I wanted to call out a resource, howto.gov, mentioned by O'Flavahan in her remarks. Although the content of the site was developed to help government agencies better use the web, it can help book, magazine and association publishers in many areas:
- Using social media tools to connect with individuals
- Employing digital to "wow" customers
- Crowd-sourcing solutions
- Developing communities
- Preparing for and exploiting mobile platforms
This is not an exhaustive list. The site has depth in these and several other topic areas, and O'Flavahan considers it an effective and evolving resource. For publishers whose development and training budgets are necessarily constrained, howto.gov could prove to be a useful tool.
